Scroll down to view all of the sessions planned and speakers confirmed for the 2025 Executive Briefing
Majorline OEM Panel
Live Session: Tuesday, December 10 at 10:00 a.m. CT
The majors are back for another sit-down to share their bird’s eye view of the ag equipment industry. Coming off the back of several positive years, these executives will dig into their current pain points, key concerns for 2025, areas of optimism and the state of their dealer networks.
Brian Weaver
Director, Network Development
Case IH North America
Ryan Schaefer
VP New Holland North America
New Holland
Alex Woods
Senior Vice President, Sales Operations, Supply Chain & Parts
Kubota Tractor Corporation
Dealer Panel
Live Session: Wednesday, December 11 at 10:00 a.m. CT
Hear from executives from North America’s top farm equipment dealerships as they have a “state of the industry” discussion heading into 2025. You’ll hear their candid thoughts on how 2024 went, what they’re most concerned about for 2025 and what’s got them the most excited.
Steve Hunt
President
H&R Agri-Power
Gavin Marsh
Regional Sale Manager
Ziegler Ag Equipment
Specialized Equipment Panel
Executives from specialized ag equipment manufacturers will sit down to talk about the lessons they learned in 2024 and give their thoughts on the future of the ag equipment industry. They’ll dig into how farmers' equipment needs will change over the next 5 years, where they are focusing their dealer development and what they’re watching heading into 2025.
Marc Ivey
National Sales Manager
Bush Hog
Craig Harthoorn
President
Oxbo Forage Division
Steve Harris
Director, U.S. Channel
DeLaval
Farmer Panel
Progressive farmers of various crops and farming practices to explain the how’s and why’s of their operations, equipment choices, ongoing challenges and changes they’ve made and intend to make. You’ll also hear about what they want from their manufacturers and dealer partners.
Randy Bump
Albany, Wis.
Ray McCormick
Vincennes, Ind.
Election Year Update
The upcoming year will bring both policy challenges and immense opportunities for equipment dealers. Hear from the equipment industry’s leading trade association about the issues that will be front and center in Washington, D.C., and Ottawa in 2025.
Brian McGuire and Daniel Fisher from Associated Equipment Distributors will give a post-election, pre-inauguration outlook at what will be in store for the ag industry in 2025.
Brian McGuire
President/CEO
AED
Daniel Fisher
Sr. VP of Government Affairs
AED
2025 Ag Equipment Industry Economic Outlook
What can the distributors of agricultural equipment expect for an economic climate in 2025 and beyond? Marc Johnson, ag equipment distribution industry expert and Principal from Pinion Global will share his insights at this year's Ag Equipment Intelligence Executive Briefing on just that.
He'll discuss the current climate for ag commodities and production, price expectations, supply chain for ag equipment, forecasts for 2025 equipment sales and more.
Marc Johnson
Principal
Pinion
State of Ag Equipment
A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence, dissecting the newest findings (November) of the 2025 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 20th year, that projects unit sales directly at the machinery dealer level.
In this session Kim will discuss:
- How dealer sentiment progressed through the year and where we are vs. a year ago
- What dealers are thinking about 2025, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting
- How dealers are thinking about older equipment, parts and service
- How precision ag is serving as a driver of demand in the current state of the industry
- And more…
Kim Schmidt
Executive Editor
Ag Equipment Intelligence
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