STATE OF AG UPDATE
AND 2024 PROJECTIONS

A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence dissecting the newest findings (November) of the 2024 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 19th year, that projects unit sales directly at the machinery dealer level.

In this session Kim will discuss:

• How dealer sentiment progressed through the year and where we are vs. a year ago
• What dealers are thinking about 2024, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting
• How dealers are thinking about older equipment, parts and service
• How precision ag is serving as a driver of demand in the current state of the industry
• And more…