A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence, dissecting the newest findings (November) of the 2025 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 20th year, that projects unit sales directly at the machinery dealer level.

In this session Kim will discuss:

How dealer sentiment progressed through the year and where we are vs. a year ago

What dealers are thinking about 2025, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting

How dealers are thinking about older equipment, parts and service

How precision ag is serving as a driver of demand in the current state of the industry

And more…