Report: Deere Plans to Reduce European Dealers by One-Third

According to a Dec. 19 report on FarmersGuardian.com, a UK-based ag publication, during the Agritechnica show in Hanover, Germany, John Deere told its European farm equipment dealers that it intends to reduce its dealership groups by one-third.

The report goes on to say that Deere expects it dealerships to double their current tractor area (AOR), meet a €100 million (£84.8/$94.3 million) turnover target and sell 30 combines and 15 foragers every year.