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On the Record

AGCO Puts Plan in Place to Promote Dealer Growth

By Kim Schmidt and Ben Thorpe posted on May 20, 2022
In this episode of On the Record we take a look at AGCO's recently introduced Transformational Assessment Process (TAP) for its North American production ag dealers. In the Technology Corner, Michaela Paukner examines how CNH Industrial and John Deere's tech stacks compare. Also in this episode, the latest earnings reports from Deere & Co. and Kubota.
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On the Record

Case IH Dealers React to UAW Strike at 2 CNH Plants

By Kim Schmidt and Ben Thorpe posted on May 6, 2022
In this episode, we take a look at what Case IH dealers are saying about the UAW strike at CNH Industrial's Racine, Wis., and Burlington, Iowa, plants. In the Technology Corner Michaela Paukner visits with Sam Christianson from Titan Machinery about their partnership with Augmenta Systems. Also in this episode CNH and AGCO report sales growth in the first quarter and our Dealer Optimism Index hits its 9th month in a row with a negative reading.
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On the Record

Dealer Consolidation Going Strong

By Kim Schmidt and Ben Thorpe posted on April 22, 2022
The latest episode of On the Record is now available! In this episode of On the Record we preview the results of the 2022 Big Dealer Report, which tracks consolidation trends among farm equipment dealers. In Technology Corner Michaela Paukner takes a closer look at the significant role autonomy will play in Deere's target recurring revenue goal. Also in this episode, what CNH Industrial's "reverse integration" of Raven means for dealers and customers and a look at the 10-year equipment purchasing trends of no-tillers.
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On the Record

Producers Plan Fewer Machinery Purchases in 2022

By Kim Schmidt and Ben Thorpe posted on April 8, 2022
The latest episode of On the Record is now available! In this episode of On the Record, we look at the latest results of Purdue University’s Ag Economy Barometer and how producer sentiment toward capital expenditures hit a 6-year low. In the Technology Corner, Michaela Paukner digs into AGCO’s latest sustainability report. Also in this episode, Buhler Industries release its annual report and Todd Bachman, CEO of Florida Coast Equipment, shares some insights into Kubota’s dealer network.
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On the Record

What Will California’s Tier 5 Emission Standards Mean for Ag Equipment?

By Ben Thorpe posted on March 25, 2022
In this episode of On the Record, we look at the Tier 5 emission standards being proposed for California and what it could mean for the ag equipment market. In the Technology Corner, Michaela Paukner looks at how Krone and Lemken partnered to create an autonomous machine for forage harvesting and tillage, the Combined Powers machine. Also in this episode: CNH Industrial CEO Scott Wine addresses competition between the company's Case IH and New Holland dealers, and we take a look at Case IH dealer Titan Machinery's fiscal year 2022 earnings report.
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On the Record

Producers Plan to Spend Less on Equipment & Dealer Optimism Drops

By Kim Schmidt posted on March 11, 2022
In this episode of On the Record, according to the latest Ag Economy Barometer reading from Purdue, producers say they will spend less on machinery than they did last year. In the Technology Corner, Michaela Paukner looks at Deere’s latest See & Spray advancement. Also in this episode: an update from a Ukrainian AGCO dealer, a look at the 14th Annual No-Till Benchmark Study and dealer optimism hits a 16-month low.
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On the Record

CNH Introduces 4 Pillars of Precision Technology During Capital Markets Day

By Kim Schmidt posted on February 25, 2022
In this episode of On the Record, we discuss the updated 2024 Strategic Plan and 4 Pillars of Precision Technology that CNH Industrial introduced during its Capital Markets Day on Feb. 22. In the Technology Corner, Michaela Paukner discusses Kovaco's remote-controlled electric skid setters which were introduced last week at the National Farm Machinery Show. Also in this episode, Deere announces its 2030 Leap Ambitions strategy, fertilizer prices continue to rise and Kubota's North American revenues seed steady growth over the last decade.
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On the Record

CNH Industrial UAW Contract Set to Expire in April

By Kim Schmidt posted on February 11, 2022

In this episode, we discuss the upcoming contract negotiations between CNH Industrial and the United Auto Workers for two of the OEM's plants. In the Technology Corner, Michaela Paukner looks at Clean Seed Capital's goal to revolutionize planting with its SMART Seeder Max. Associate Research Editor Ben Thorpe shares some of the initial findings in Rural Lifestyle Dealer's 2022 Dealer Business Trends & Outlook report. Finally, CNH Industrial and AGCO both report strong 4Q and FY 2021 results.


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On the Record

Dealers Forecast ‘Normal’ Inventories by 2023

By Kim Schmidt posted on January 28, 2022

This week’s episode of On the Record includes a look at what to expect now that 2 lawsuits against John Deere related to right to repair have been filed, Precision Plantings new vision-based camera system that will be used to identify weeds and spot spray them and how 2021 ended in terms of tractor and combine sales. We also take a look at 2 recent surveys of dealers, one which suggests we could see normalizing inventories on dealers’ lots by 2023. 


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On the Record
On the Record

4Q Farm Equipment Auction Prices at Record High

By Kim Schmidt posted on January 14, 2022
In this episode, we discuss the farm equipment auction market, Deere's autonomous tractor introduction at CES 2022 last week, the continued decline in new and used equipment dealer inventories, and results of a survey on the impacts and lessons learned from the Deere work stoppage.
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