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Mahindra Announces April Sales, Dealer Days Promotions

May 2, 2013
Mahindra USA, the number one selling tractor in the world based on volume, invites customers to visit their local Mahindra dealers to check out their line of professional-grade tractors and join the Mahindra family during the Dealer Days Sales Event.
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Creating Worthwhile Dealer Events: Combine Clinics

Dealer-run combine clinics should promote preventative maintenance to help keep growers productive in the field during harvest.
April 8, 2013
Keeping farm customers productive and efficient is the goal of every farm equipment dealer. This is particularly true during harvest time. Unfortunately, not all customers are looking far ahead when it comes to getting their equipment ready.
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Combine Clinics: Witmers Eliminates the Distractions

April 8, 2013
When Witmers in Columbiana, Ohio, hosts a clinic, it does its best to ensure the day is free of distractions — for both the customers and the staff. One way they do this is by holding the clinic down the road from the dealership at a local hotel in town.
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Build Marketing Basics First

March 13, 2013
Marketing may be the most misused word in business today. Tim Young, general manager of Regina, Sask.-based Young's Equipment, says it's critical to have a specific understanding of marketing when business authors keep rewriting definitions to sell textbooks.
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3 Slam-Dunk Action Items

March 13, 2013
Campbell asked for dealers who could say every one of their employees knew what they'd be promoting the following month. Imagine the sound of crickets.
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