Sales of big ticket sugar beet harvesters led the way in lifting the Grimme group’s revenues during its 2017 financial year as new products and a reorganized sales approach attracted professional operators to the German-built machines.

The group’s agricultural machinery division, which also makes vegetable and potato planters, harvesters and handling machinery, saw revenues increase 19% to €301 million ($350 million) from improved sales of all machine categories. This contributed to group revenues of €459…