Many changes have occurred since 2020 that have significantly altered the outlook for fuels like corn-ethanol, the two low-carbon bio-based “diesel twins”, and a late-to-the-party newcomer, renewable propane. Gain new perspectives on the opportunities and challenges of the much heralded “race to zero carbon.”

In uncovering the ag equipment industry’s financing sentiments, it became clear the future of how financing operates in the industry will be tied to many other long-standing trends. Ag equipment’s increasing technological abilities, rising input costs, changing crop prices, American politics and industry consolidation — among farmers, dealers and financiers — will all play a role in the future of ag equipment financing.

Brand Loyalty in the Farm Equipment Business offers an essential business strategy tool to help you better understand and position your dealership’s unique selling proposition, products and overall value against your competition amid an ever-shifting ag equipment landscape. It offers a tool to help you be better informed and prepared to align your dealership and the brands you represent with the right customers, at the right time and with the right message.

Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence compiled the results of the Rural Lifestyle Dealer Business Trends & Outlook reports dating back to 2014. This analysis breaks down dealers’ forecasted revenue changes, equipment unit sales, brand offerings and more.