The most ambitious attempt yet by a Chinese manufacturer to enter mainstream Western tractor and machinery markets takes another step this fall when a subsidiary of Lovol Heavy Industries starts assembling tractors in Italy for sale in a number of European countries.
The construction and agricultural equipment giant is taking a two-pronged approach to its tractor exports initiative. For Asia, Africa, Eastern Europe and similar markets, the main thrust is behind the group’s Lovol tractors…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.
