On April 8, AGCO announced that it’s expanding its retail agreement with the Rural King store chain to include Massey Ferguson sub-compact, compact and utility tractors.
Most Massey Ferguson dealers that Ag Equipment Intelligence surveyed said they weren’t surprised by the announcement. While some believe it’s good move to expand the brand’s exposure, others say AGCO has taken a product with value and turned it into a commodity.
Last June, AGCO revealed that it would…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
