Farmers have long been accused of being color blind and too brand loyal when it comes to their equipment purchases. Red equipment buyers would never think of trying green machinery, and those devoted to blue won’t consider orange. That may be changing, but according to a recent survey, dealers say they haven’t noticed a major shift in market share in the past year, except that Deere may have actually increased its overall portion of equipment…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
