New Holland Agriculture has announced that Brett Davis will assume the role of Brand Leader for North America. He is replacing Bret Lieberman and will report to Carlo Lambro, global president of New Holland.

Davis was most recently president of CNH Industrial Capital LLC. where he was responsible for the oversight and management of CNH Industrial Capital for North America. Davis has had a 23 year career with CNH Industrial in a variety of management roles.

“New Holland is a solid brand, and I am honored to be part of its future,” said Davis. “Our industry is undergoing tremendous changes, and with that comes exciting opportunities. I will continue to build upon the progress and momentum of my colleagues and predecessors and look forward to working closely with our dealer network, customers and employees to drive further innovation and contribute to our focus on fulfilling the needs of our customers at every touchpoint.”

Davis is originally from Bucks County, Pa., and holds a bachelor’s degree from Pennsylvania State University and a law degree from Penn State’s Dickinson School of Law.