Rural broadband connectivity plays a major role in precision farming reliability. Without a strong wireless connection, growers have no incentive to explore adding precision agriculture to their farm. This can negatively impact new equipment sales as farmers have no use for the technology on new equipment. This may have been what Deere had in mind when it acquired 5 exclusive licenses to the Citizens Broadband Radio Service, or CBRS, broadcast band.
On Sept. 2, the…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.
