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In this podcast we discuss some of the preliminary results of the 2021 Rural Lifestyle Dealer Business Trends & Outlook survey, which shows dealers in this segment optimistic for the year ahead.

In the Technology Corner, Jack Zemlicka discusses one dealer's predictiation that farmers will start to expect 24/7 service and problem solving from their dealers.

Also in this episode, ag lending conditions recover in the third quarter, net cash farm income sees a boost, CEMA reports European dealer sentiment is improving and a look at the top 5 European speciality equipment manufacturers based on 2019 revenues.

On the Record is brought to you by Bellota.

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On the Record is brought to you by Bellota.

For Bellota, the key to quality in their planting and tillage parts is the perfect balance between hardness and toughness that is attributed to the 8 million product units they produce every year.

Professionals around the world understand that working with Bellota products makes their tilling, planting and seeding work more precise and uniform, producing less breakages and time-consuming stops. Improve profitability with Bellota’s durable, long lasting line of products. Visit BellotaAgrisolutions.com

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