Blount, Inc. unveiled a new corporate name that positions it for growth while honoring its heritage: Oregon Tool. The global manufacturer of professional grade cutting tools and equipment selected Oregon Tool as its new name to harness the power of its pioneering origin story.
Over the years, the company has grown into a multinational organization with numerous acquisitions and mergers. Today, the newly named Oregon Tool has over 3,000 team members and sells thousands of products in more than 110 countries across multiple consumer brands, among them Oregon, Woods and ICS Diamond Tools. The company is a manufacturer of saw chain and guide bars for chainsaws and diamond saw chain for concrete and pipe, agricultural tractor attachments and is an original equipment manufacturer (OEM) supplier of first-fit and replacement parts.
In addition to launching into adjacent categories, the company’s growth strategy includes: evolving its branding across product lines, building on its legacy of innovation and leaning into global stewardship to promote the sustainability of the industry as well as to support those who work in it.
The shift from Blount, Inc. to Oregon Tool will be effective June 2. Tonnesen said that the brands and reliable, high-quality products that customers have come to know and trust will remain the same – they will simply operate under the umbrella of Oregon Tool instead of Blount, Inc.
Post a comment
Report Abusive Comment