Every year, German farmers rate the awareness and brand strength of companies in the agricultural sector for 7 different areas as part of the DLG ImageBarometer. Fendt maintained first place in the 2022-23 update with a brand index of 53 points. A total of 668 people took part in the November 2022 survey. Respondents rate the aspects of brand knowledge (awareness), loyalty (current and future use), brand performance (satisfaction and preference) and general brand image …
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
