New Holland President: We Need to Clean Our Dealer Network

In an interview at this year’s Farm Progress Show, New Holland Brand President Carlo Lambro said the company was looking to remove several other manufacturer brands from its dealer network in the future to “clean” the network as much as possible. This will be part of a larger plan to revitalize the North American New Holland network. He said that, as a first step, they are looking at removing OEMs with equipment that competes with…

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