Several publicly held ag equipment manufacturers reported increasing their advertising spending year-over-year in 2023. Among manufacturers that list their advertising expenses in their annual filings, Alamo Group showed the largest year-over-year increase, up 112.8% to $23.2 million.
Among the majors, Deere reported spending the most on advertising at $244 million, while AGCO reported the greatest year-over-year spending increase at +11%.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.
