Just 4% of dealers said their farm customers are more brand loyal vs. 5 years ago. Farmer commentary suggests price, service and the dealership are some of the top contributors to brand loyalty. Source: Farm Equipment Insider Poll
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.
