Claas Dealer Satisfaction Leads Way Among US Full-Line OEMs

As first reported in On The Record June 28, Ag Equipment Intelligence analyzed the North American Dealers Assn.’s annual Dealer-Manufacturer Relations Survey results released in June. In this annual NAEDA survey completed between late March and late May 2024, dealers rank their suppliers in 12 categories on a scale of 1-7, including:

  • Overall Satisfaction
  • Product Availability
  • Product Quality
  • Product Technical Support
  • Parts Availability
  • Parts Quality
  • Return Privileges
  • Communications with Management
  • Warranty Procedures
  • Warranty Payments
  • Marketing…
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