It can take years for a manufacturer or dealer to build up its reputation, but it only takes one bad experience to ruin it. Customer loyalty to your brand and your dealership isn’t guaranteed and can be fleeting.
Farmers reported brand loyalty saw a slight decline in 2024 after an over 12 point drop in 2020 from the peak seen in 2017 when 75% of farmers identified themselves as brand loyal.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
