It can take years for a manufacturer or dealer to build up its reputation, but it only takes one bad experience to ruin it. Customer loyalty to your brand and your dealership isn’t guaranteed and can be fleeting.
Farmers reported brand loyalty saw a slight decline in 2024 after an over 12 point drop in 2020 from the peak seen in 2017 when 75% of farmers identified themselves as brand loyal.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
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![[Technology Corner] Quantifying the Impact of a Precision Ag Pioneer](https://www.agequipmentintelligence.com/ext/resources/2024/08/23/Quantifying-the-Impact-of-a-Precision-Ag-Pioneer.png?height=290&t=1724422794&width=400)
Precision ag pioneer Al Myers is a member of the Farm Equipment Shortline Legends Hall of Fame 2024 class. It’s been almost 35 years since the Ag Leader founder introduced the groundbreaking Yield Monitor 2000.
