Equipment Trader, a leading advertising and marketing services provider for agriculture and construction equipment dealers, and a division of Dominion Enterprises, has released an iPhone application. Equipment dealers in the Equipment Trader Dealer Network and more than 50,000 heavy equipment listings are now searchable from the palm of the hand. The free Equipment Trader application can be downloaded from the business section of the iTunes Store by searching the key phrase “Equipment Trader.”

“Buyers today demand immediate information. Our iPhone application allows anyone to shop for new or used equipment from anywhere at any time —whether it’s at the construction site or in the field,” said Equipment Trader Director of Sales and Marketing Mark Bondi.

The GPS-sensitive Equipment Trader iPhone app allows shoppers to quickly search more than 50,000 equipmenttraderonline.com listings in specific zip code or near their current location. Users first choose from 12 broad categories of equipment including Agriculture, Asphalt-Concrete, Earthmoving, and Grounds Care. They then select the type of equipment they seek from a sub-menu of hundreds of categories — from backhoes to skid steers to tractors, it’s all there.

The search tool also allows users to further refine their search by utilizing optional criteria such as manufacturer, new or used condition, and minimum and maximum prices. The user’s recent searches and equipment viewed are automatically saved to the “Recents” area.

Individual listings provide full equipment specs and descriptions as well as picture galleries and videos when available. When shoppers have found the equipment they’re looking for, they can save the individual listing to their Wish List, call or e-mail the seller, map out directions, or send the listing to a friend.

A demonstration video for the Equipment Trader iPhone application is available on the Equipment Trader Insider blog.

Equipment Trader will demonstrate the new application at the World of Concrete 2010 show in Las Vegas, Feb. 2-5, in Booth #N2448. Two lucky attendees will win an Apple iTouch. To enter to win, show attendees need only stop by the Equipment Trader booth and show the Equipment Trader application installed on their iPhone or iTouch.

About Equipment Trader

Equipment Trader, a division of Dominion Enterprises, is an industry-leading advertising and marketing services company serving sellers of construction and agriculture equipment. With 75,000 visitors per week and 9 weekly print magazines, Equipment Trader is the best way to sell new or used equipment. For more information about Equipment Trader, call 1-866-242-3585 or visit equipmenttraderonline.com.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, web site design and hosting, and data management services. The company has more than 45 market-leading web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit www.dominionenterprises.com.