In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing. This episode of On the Record is brought to you by BENZI.

In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. This episode of On the Record is brought to you by BENZI.

In this week’s episode, a net 82% of dealers report their new equipment inventory is too low and say they are seeing price increases from the OEMs ranging from 4% to as high as 22%. In the Technology Corner, Michaela Paukner reports on the proposed precision loan program Sen. Deb Fischer and Sen. Amy Klobuchar recently introduced. Also in this episode, German shortline manufacturer Horsch it will almost double production capacities with a number of world-wide investment projects within the next 2-3 years. According to the 2022 Dealer Business Outlook & Trends report, dealers are forecasting revenues to increase next year, along with price increases from the OEMs. And, the Business Climate Index for the Agricultural Machinery Industry in Europe dropped for the third month in a row to 63 points.