Dr. Jim Weber is the author of Farm Equipment’s regular standing column, “The Business of Selling,” which debuted in Farm Equipment in October of 2010. He has been a management consultant to the agricultural, construction and outdoor power equipment industries for more than 35 years, and has trained more than 2,000 dealers throughout the U.S., Canada, England, France, South Africa, Australia and New Zealand. Along with training and speaking, Dr. Weber has provided on-site consultation to over 300 dealers of all brands, ranging from $2.5 million to $1 billion.