Ben Thorpe

Ben Thorpe

Ben Thorpe worked with Lessiter Media from 2019 to 2024, working as the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He graduated with a writing degree from Carroll University.

ARTICLES

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On the Record

Late Planting’s Implications for the Ag Supply Chain

In this week’s episode, we take a look at how late planting will have implications across the entire ag supply chain. In the Technology Corner, Michaela Paukner examines Deere’s vision for autonomous farming. Also in this episode, Titan Machinery’s 1Q 2023 revenue increased nearly 24% and a look at what types of equipment growers are more likely to favor shortlines for over a unit from one of the majors.
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On the Record

AGCO Puts Plan in Place to Promote Dealer Growth

In this episode of On the Record we take a look at AGCO's recently introduced Transformational Assessment Process (TAP) for its North American production ag dealers. In the Technology Corner, Michaela Paukner examines how CNH Industrial and John Deere's tech stacks compare. Also in this episode, the latest earnings reports from Deere & Co. and Kubota.
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On the Record

Case IH Dealers React to UAW Strike at 2 CNH Plants

In this episode, we take a look at what Case IH dealers are saying about the UAW strike at CNH Industrial's Racine, Wis., and Burlington, Iowa, plants. In the Technology Corner Michaela Paukner visits with Sam Christianson from Titan Machinery about their partnership with Augmenta Systems. Also in this episode CNH and AGCO report sales growth in the first quarter and our Dealer Optimism Index hits its 9th month in a row with a negative reading.
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On the Record

Dealer Consolidation Going Strong

The latest episode of On the Record is now available! In this episode of On the Record we preview the results of the 2022 Big Dealer Report, which tracks consolidation trends among farm equipment dealers. In Technology Corner Michaela Paukner takes a closer look at the significant role autonomy will play in Deere's target recurring revenue goal. Also in this episode, what CNH Industrial's "reverse integration" of Raven means for dealers and customers and a look at the 10-year equipment purchasing trends of no-tillers.
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On the Record

Producers Plan Fewer Machinery Purchases in 2022

The latest episode of On the Record is now available! In this episode of On the Record, we look at the latest results of Purdue University’s Ag Economy Barometer and how producer sentiment toward capital expenditures hit a 6-year low. In the Technology Corner, Michaela Paukner digs into AGCO’s latest sustainability report. Also in this episode, Buhler Industries release its annual report and Todd Bachman, CEO of Florida Coast Equipment, shares some insights into Kubota’s dealer network.
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On the Record

What Will California’s Tier 5 Emission Standards Mean for Ag Equipment?

In this episode of On the Record, we look at the Tier 5 emission standards being proposed for California and what it could mean for the ag equipment market. In the Technology Corner, Michaela Paukner looks at how Krone and Lemken partnered to create an autonomous machine for forage harvesting and tillage, the Combined Powers machine. Also in this episode: CNH Industrial CEO Scott Wine addresses competition between the company's Case IH and New Holland dealers, and we take a look at Case IH dealer Titan Machinery's fiscal year 2022 earnings report.
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On the Record

Louisiana Governor Signs Bill to Strengthen Dealer Buyback Laws

The latest episode of On the Record is now available! In this week's program, we take a look at the recently signed Louisiana law that is aimed at strengthening dealers' positions when it comes to incentive bonuses and "coerced" stocking of parts and equipment. In the Technology Corner, Ben Thorpe takes a closer look at some of the 2021 Precision Farming Dealer Benchmark study results, including aftermarket precision sales. Also in this episode: more on CHI Industrial's acquisition of Raven, dealer optimism turns negative for the first time since April 2020 and China's corn imports from the U.S. rebounded in 2020.
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