A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted. Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.

The latest episode of On the Record is no available! In this week’s episode, we compare what Machinery Pete is seeing in auction prices to what dealers report used equipment retail values to be. Also in this episode, dealers share what changes they anticipate in day-to-day business once we are passed COVID-19 and CNH Industrial and AGCO report their first quarter results. In the Technology Corner Jack Zemlicka talks with Tim Norris about how Raven has adjusted its strategy to showcase its AutoCart and DOT platforms to dealers.