On the cusp of spring planting in many areas, dealerships are reminded of the measurable and intangible value that an experienced precision farming team brings to the field for customers. But the skillset possessed by a really good precision ag technology specialist is hard to find. They are in high demand and thus expensive, and they take extensive training to develop.

The latest episode of On the Record is now available! In this week’s program we look at the impact Sinclair Tractor’s record online auction had on the market. In the Technology Corner Jack Zemlicka talks with Owen Palm of 21st Century Equipment about a shift to precision specialization in dealerships. A number of manufacturers and dealers reported their latest earnings this month, including: AGCO, CNH Industrial, Kubota, Buhler Industries and Rocky Mountain Dealerships. And we discuss the possibility of a record setting corn yield this year.