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CNH Industrial Takes Minority Stake in EarthOptics

Soil sensing tech helps farmers get more from their land and give back to it.
January 18, 2023 | Posted in Mergers & Acquisitions
EarthOptics’ proprietary sensor technology precisely measures the health and structure of soil through a combination of ground-based sensors, satellites, physical soil samples, machine learning models and agronomic expertise.
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Crop Sensing Advancements

April 26, 2019
One of the reasons behind growing interest in optical sensor technologies, or in sensor technology as a whole, is increasing input costs, which are creating tighter margins for farmers. While there is still plenty of theoretical outcomes, farmers are most interested in practical impacts that sensing technology can provide, according to Dr. Ray Asebedo, agronomic consultant.
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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