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CNH Plans Premium Role for Steyr in Europe; Open to Implement Acquisitions

February 21, 2020 | Posted in Electric Machinery, Equipment & Equipment Sales

As part of its wide-ranging strategy to gain tractor market share in Europe, CNH Industrial aims to transform its obscure Steyr brand into a premium, high tech, high margin line that will appeal to dealers committed to retaining their independent implement franchises.

New Cervus Equipment CEO Identifies Challenges, Initial Steps She Will Take in Tackling Her New Job

April 25, 2019 | Posted in Ag Equipment People

On May 15, Angela Lekatsas will assume her new role as president and CEO of Cervus Equipment. She is replacing Graham Drake, who is a co-founder of Cervus, which is one of only three farm equipment dealership groups in the U.S. and Canada that is publicly held.

Dealers Project Slower Precision Growth in 2015

June 1, 2015

In the midst of a downturn in the agricultural equipment market, precision farming dealers are faced with a changing landscape for technology sales, as customers become more discerning with their immediate on-farm expenditures.

5 Steps to Making the Right Hire

July 17, 2009 | Posted in Equipment & Equipment Sales

Source: ASTD Training & Development

Talent management has become a high priority for farm equipment companies.

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Claas Doubles Business in 5 Years, as Predicted

AGCO Pushes Dealer Purity, Cuts Production Amid Low Demand

Aftermarket Marks Bright Spot for Dealers in 2025 Forecast

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Dealers Expect Parts & Service Growth in 2025, Declines in Equipment Sales

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.

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