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Sentera Adds to Growing Precision Spot Spraying Choices

June 17, 2024 | Posted in Farming Practices, Technology

Sentera, an ag start-up specializing in scalable precision ag solutions, has launched an early access program for its Aerial WeedScout — a precision weed management solution. The technology will be commercially released in 2025.

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AGCO to Adopt the ‘Fendt Approach’ with Trimble/AGCO Dealer Offerings

October 15, 2023 | Posted in Data & Trends, Earnings Reports

AGCO announced Sept. 28 it had entered into a joint venture with Trimble.

AGCO’s Precision Revenue Goals Will Require More Dealers & SaaS Models

June 15, 2023 | Posted in Analysis & Commentary

AGCO’s current network of 650 dealers won’t be enough to reach its $1 billion precision revenue goal for 2025, according to a May 22 note from J.P. Morgan analysts.

John Deere to Market Satellite Service to Farmers in 2024

May 15, 2023

John Deere will be offering some U.S. and Brazilian farmers the chance to access Deere’s own satellite network for improved connectivity by the end of 2024, according to a May 1 report from the Wall Street Journal.

John Deere’s Autonomy Plan: Late 2022 Investor Call Notes

December 15, 2022 | Posted in Analysis & Commentary

In the Dec. 4, 2022, edition of Upstream Ag Insights, Shane Thomas highlighted a couple of interesting comments in the John Deere investor call.

CNHI Estimates $900 Million in Precision Revenue for 2022

December 15, 2022 | Posted in Ag Equipment Business, Technology

CNH Industrial held its first ever Tech Day on Dec. 7-8, highlighting recent advancements in its tech portfolio, including its own autonomous electric tractor prototype and the world’s first tractor powered by liquefied natural gas.

Lindsay Q4 2022 Revenues Increase 24%

November 21, 2022 | Posted in Earnings Reports

Source: Upstream Ag Insights’ Q3 2022 Agribusiness Results Summary

Revenues for the year ended August 31, 2022 were $770.7 million, an increase of $203.1 million, or 36%, compared to revenues of $567.6 million in the prior year.

[Technology Corner] Comparing CNH Industrial & John Deere’s Tech Stacks

May 19, 2022 | Posted in Technology

Both CNH Industrial and John Deere consider their technology stack, the set of technologies stacked together to build an application, central to their companies’ strategies for growth. Today, we’re comparing the two OEMs’ high-level explanations of their tech stacks.

Electrification of Tractors Could Follow Tesla Model

April 22, 2022 | Posted in Electric Machinery

Source: Upstream Ag Insights

Wright’s Law forms the foundation for Elon Musk’s Tesla strategy — and the emerging electric tractor market, says Shane Thomas, author of Upstream Ag Insights.

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Claas Doubles Business in 5 Years, as Predicted

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Dealers Expect Parts & Service Growth in 2025, Declines in Equipment Sales

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.

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