As we reported in the last issue of E-Watch, Case IH is leaning on its dealers to drop as many as 7 shortline equipment brands they may be carrying. The shortlines named included Drago, Gerringhoff, Great Plains, Kinze, Kuhn Krause, Kubota and MacDon.
With the majors adding to their product lines and pressuring their dealers to remain “pure” in the equipment they carry, it’s becoming increasingly more difficult for shortliners to find the right dealers in the right markets, Rusty Fowler, the retiring president and CEO of Krone North America, told Ag Equipment Intelligence.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.