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On the Record

McKinsey Report Studies Farmer Behaviors

May 18, 2018
In today's newscast we discuss the results of McKinsey & Co.’s farmer behaviors survey, Western Equipment’s new facility, SEMA Equipment’s consolidation, United Ag & Turf’s merger, bankers’ increased optimism of ag prospects, the new partnership between Farmers Edge and Raven Industries, Rocky Mountain Dealerships’ and Cervus Equipment’s first quarter earnings, and John Deere’s second quarter earnings.
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Are U.S. Farmers More or Less Loyal to Equipment Brands Today?

December 1, 2013 | Posted in Data & Trends
While many farm equipment dealers believe that loyalty to specific equipment brands of ag machinery has diminished over the years, replaced by demanding, price shopping farm operators, that’s not what a majority of the farmers surveyed by Farm Equipment magazine say. If anything, farmers report that their allegiance to “their” equipment brand is as solid as it was 5 years ago — if not more so.
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