The Pirelli brand has formally returned to the agricultural tire market in Europe with the launch in Italy of the PHP — Pirelli High Performance — range of traction tires. They are manufactured in Brazil by what is effectively a new business combining the Pirelli Group’s former industrial tire operations — truck, bus, off-highway and ag — with those of China’s Aeolus Tire (see Ag Equipment Intelligence July 2016).
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.