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On the Record Podcast

[Podcast] Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

By Kim Schmidt posted on July 26, 2024 | Posted in Data & Trends
In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.
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[Technology Corner] USDA Use of Ag Data Raises Data Privacy Concerns Among Farmers

July 26, 2024
The USDA, other U.S. government agencies and private companies use ag data to measure the impact of initiatives aimed at sequestering carbon. In 2022, the USDA announced a $3.1 billion program aimed at funding climate-smart commodity projects through collecting data, but a recent survey found that 58% of farmers do not trust government offices with their data. Agricultural attorney Todd Janzen says that the USDA cannot disclose specific information provided by producers or owners of agricultural land.
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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