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Dealership Minds: Customer Trust: What It's All About

October 13, 2011
Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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Dealership Minds: The Measure of a Successful Store

October 13, 2011
When Kevin Bland was 14 years old, he was hired to mow the lawn of the local farm equipment dealership in Durant, Iowa. Nearly 30 years later, he's the location manager for the same dealership, now called Precision Equipment.
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Dealership Minds: Tackling the 'Dealership Minds' Project

October 13, 2011
Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
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