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Technology Corner

The Value of Precision Peer Groups

February 2, 2018
Peer groups are nothing new to the agricultural industry, but developing a network of external support is an increasingly valuable resource for precision farming professionals. Joining or even forming a precision peer group of non-competitive dealers is an option to network with other specialists and trade tips, challenges and success stories.
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Technology Corner

EDA Compensation Report Reflects Expansion of Precision-Focused Positions

December 22, 2017
Every two years, the Equipment Dealers Assn. (or EDA) releases their Compensation & Benefits Report, a comparison of salaries, benefits and unique components of compensation plans from 1,500 dealership responses throughout North America. Included in the most recent report, released and compiled in 2016, is a widened scope on precision farming-related positions, both at the corporate and dealership level.
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Technology Corner

Branding a Precision Business

June 9, 2017
Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.
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Technology Corner

Obstacles to the Digital Ag Evolution

May 26, 2017
With the rapid evolution of technology, it's not always easy for precision dealers to catch their breath. However, a time may be coming when the precision industry takes stock of where it is and where it needs to go.
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