AGCO, Case IH and John Deere jumped at the chance to address elite precision dealers during the first ever OEM panel at the Precision Farming Dealer Summit in St. Louis. AGCO’s Seth Crawford, Deere’s Matt Olson and Case IH’s Kendal Quandahl fielded questions about their strategic direction for business and outlook on autonomy.

There was a big product unveiling at the Precision Farming Dealer Summit. Verge Ag launched a new solution within its Launch Pad portfolio, called Equipment Explorer. And as Verge VP of Enterprise Operations Chad Matthies tells us — it’s unique because it’s designed specifically for dealers.

The latest episode of On the Record is now available! In this week’s episode, we discuss the See & Spray technology that Deere showcased at the Consumer Electronics Show in Las Vegas. In the Technology Corner, Jack Zemlicka explores how dealerships can rethink how they determine and define precision roles. Also in this episode: Claas’ fiscal 2019 revenues, growth in the telescopic handler market in France and some of the results of Rural Lifestyle Dealer’s annual Dealer Outlook & Trends survey.

The latest episode of On the Record is now available! As we returned from the Precision Farming Dealer Summit in Indianapolis last week, it was clear that precision technology is going to strongly influence the direction of the farm equipment industry. In this episode, we cover how Deere chairman and CEO Sam Allen credits much of the company's recent success to new precision technologies it's introducing. Jack Zemlicka also shares his take aways from the Precision Farming Dealer Summit, and we talk with Norbert Beaujot and Robert Saik from DOT Technologies about the future of their autonomous platform. Tim Thein from Citi shares his outlook for 2019 farm equipment sales and we also look at the results from the 2019 Rural Lifestyle Dealer Business Trends & Outlook report.