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Technology Corner

Untapped Opportunities with Precision Remarketing

August 11, 2017 | Posted in Technology

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.

On the Record

Major OEMs & AEM Lawsuit Put Brakes on Dealer Bill of Rights Law

August 10, 2017

In today’s newscast, we examine the lawsuit the Assn. of Equipment Manufacturers and the major OEMs have filed to stop the North Dakota “Dealer Bill of Rights” law from going into effect, Krone’s decision to cancel its plans to relocate its headquarters, the unique challenges of remarketing precision farming equipment and the latest earnings reports from Rocky Mountain Equipment and Alamo Group.

Pushing the Limits of Product Diversity

Moving into a 209,000 square foot space is giving McFarlanes’ a big opportunity to expand its product offerings.

March 12, 2016 | Posted in Equipment & Equipment Sales

Moving into a 209,000 square foot space is giving McFarlanes’ a big opportunity to expand its product offerings.

On The Record

Deere Holds Steady Through Downturn

By Kim Schmidt posted on February 27, 2015

In today’s On The Record newscast we report on an update on section 179, Deere’s outlook for the current downturn in the ag equipment industry, certified pre-owned programs and offer a preview into Farm Equipment’s coverage of the Dealership Minds Summit.

From the Desk of Mike Lessiter

Getting to the 'Red Zone'

By Mike Lessiter posted on February 1, 2013

But having just returned from last week’s first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone — that spot on the field where opportunities are the greatest — seems appropriate.

Dealership Minds Summit 2013 Full Program for Web

October 4, 2012

If any of these challenges have robbed you of sleep over the past 12 months, you’re not alone. But thanks to the annual Dealership of the Year Alumni, an all-new event will help you learn how to better position your operation for success.

Dealership Minds

Keeping Tight-Lipped Until Ready, Then Communicating News to Company

February 8, 2012

According to Ron Farrier, Chairman of the Board for Precision Equipment (headquartered in Muscatine, Iowa), dealers can no longer afford to stay small. Here is what he has to say about the issue.

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[Technology Corner] What are the Top 5 Applications in Autonomy Right Now?

There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.

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