Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.
It’s no secret that consumer shopping tendencies are trending toward online purchases, but one of the more staggering numbers reported by USA Today is that Amazon shipped more than 1 billion items worldwide this holiday season.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.