As we returned from the Precision Farming Dealer Summit in Indianapolis last week, it was clear that precision technology is going to strongly influence the direction of the farm equipment industry. In this episode, we cover how Deere chairman and CEO Sam Allen credits much of the company's recent success to new precision technologies it's introducing.
The latest episode of On the Record is now available! As we returned from the Precision Farming Dealer Summit in Indianapolis last week, it was clear that precision technology is going to strongly influence the direction of the farm equipment industry. In this episode, we cover how Deere chairman and CEO Sam Allen credits much of the company's recent success to new precision technologies it's introducing. Jack Zemlicka also shares his take aways from the Precision Farming Dealer Summit, and we talk with Norbert Beaujot and Robert Saik from DOT Technologies about the future of their autonomous platform. Tim Thein from Citi shares his outlook for 2019 farm equipment sales and we also look at the results from the 2019 Rural Lifestyle Dealer Business Trends & Outlook report.
In his annual message, John Deere’s Chairman, Sam Allen, described the company’s long-term prospects as “bullish,” but added, “We don’t mean to minimize the challenges we’re facing at the present time … there are signs that some of our key markets may be approaching a bottom, but we are not anticipating a turnaround in 2017.”
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.