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Items Tagged with 'equipment brand loyalty surveys'

ARTICLES

Want Loyalty? Stop Focusing on Features & Benefits

If you can't change what you sell, you absolutely need to change how you sell it.
December 23, 2010 | Posted in Equipment & Equipment Sales
In marketing, one definition of "brand loyalty" is a consumers commitment to repurchase or otherwise continue using a brand thats demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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