Randy Amosson has found himself in an interesting situation. With a little less than five years of experience with a farm equipment dealership, he's been given the responsibility as chief executive officer and general manager of overseeing an 8-store John Deere dealership in eastern Iowa.
Whether it's converting customers who traditionally buy equipment of other colors, or losing a customer who was previously loyal to John Deere green, it's a serious matter, according to Randy Amosson, CEO and general manager of Precision Equipment. In fact, the dealer calls it "Chasing the Rainbow."
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.