Maybe it’s all the talk about the “fiscal cliff” or a general uncertainty in the overall economy that’s causing equipment dealers serving the rural lifestyle and lawn and landscape markets to hold back on their projections for 2013. On the other hand, very few dealers are exhibiting any real signs of pessimism about business levels in 2013, either.
It wasn't that long ago that the dealers we spoke with weren't feeling at all certain about their business prospects for the year ahead. Many of their customers who were most impacted by the 2012 drought were in a "bad mood" as they watched their crops wither in the field. Talking about buying new ag equipment wasn't high on their list of priorities.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.