Two years ago in this space, the discussion centered on “Margin or Volume?” It appears this may deserve some more attention as dealers continue to confront this age-old retail battle.
Not only did Deere & Co. fourth quarter earnings disappoint analysts, its fiscal year 2013 outlook came in lower than market expectations. At the same time, the company reported that its early order program for combines and other equipment is progressing nicely.
Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.