European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.
On Day 2 of Agritechnica, Erik Hogervorst, owner of Wout Hogervorst V.O.F., a dealership in the Netherlands, and president of CLIMMAR (European dealer association) and Eric Raby, president/GM-Sales of Claas North America gathered in Hall 9. Much of the conversation was a comparing and contrasting of the European vs. North American dealer networks.
Read More