Case IH informed its dealers on Oct. 8 that effective immediately Scott Harris has taken over the role of Global President of the Case IH brand. Also effective immediately, Kurt Coffey will transition to the VP of Case IH North America, replacing Harris.
Scott Harris has only been in his new job as the Case IH vice president of North America operations since March, but says he has a good idea of what Case IH customers want from the company. Ag Equipment Intelligence editors visited with Harris to discuss his priorities for the company’s farm equipment business and his views of ag retail trends.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.