If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.
A recent nationwide survey of pivot irrigation dealers conducted by Seaport Global Securities and Ag Equipment Intelligence shows this segment of agriculture, like farm equipment retailers, is generally optimistic about near-term revenue trends.
While the sales environment for ag equipment remained challenging this past year, at least a few of the shortline manufacturers reported increased revenues for the year.
As 2016 came to a close, North American large ag equipment sales continued to decline, marking the 35th month of declines, says Mircea (Mig) Dobre, senior analyst with Baird Equity Research.
As a group, more North American farm equipment dealers appear to be more hopeful about their prospects for increasing revenues going into 2017 than they did going into 2016.
Titan now expects to achieve revenue for the full year ending January 31, 2012 in a range of $1.310 billion to $1.385 billion compared to the previous range of $1.275 billion to $1.350 billion.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.