Five years after Titan International first tried to enter the European farm tire market, the company is set to achieve that ambition by securing a licensing agreement with Goodyear Tire & Rubber Co.
While European farm tire manufacturers target North America for growth, Goodyear Tire & Rubber Co. has given up on its production facilities in the European agricultural market as it proposes to close a manufacturing facility in France with the loss of 1,200 jobs.
Improving sales of big farm tires should help lift Titan International sales in the sector, which in the company’s first quarter was down about 19% compared with 2009.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.