Single store dealers on average spend about 20% of marketing budgets on print advertising and 19% on radio/TV ads. Those numbers decrease as dealerships increase in store size, with 10 plus store dealerships allocating 14% to both types of marketing activities.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.