While brand purity in dealerships had been relatively quiet lately as ag machinery markets created enough business for everyone (“even John Deere appeared to be relaxing on it,” said one exhibitor at the National Farm Machinery Show last week in Louisville), Case IH’s dealer meeting in Florida in February appears to have brought it to the forefront again.
For more than 2 years, observers of the farm equipment industry have been saying that a shakeout among compact tractor makers in North America is not only necessary, but is on the way.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.